B-schools students can make business and market plans. E-school grads can piece a product together and put it in a neat package. Liberal arts students know philosophy, sociology, psychology and so on. (Well, they are supposed to.) But, D-school grads know how to combine engineering, business, the social sciences and design to turn out the best results.
So, what gives D-school students an edge? Here are seven reasons:
1. The schools are multidisciplinary - they touch on engineering, business, design and the social sciences
2. Their students learn to work in teams - with business,engineering and design types.
3. Their students are innovative and open to collaboration with B-schools and E-schools
4. D-school students have depth and breadth - they know their own field intimately but also know other fields as well.
5. D-school students can talk turkey: marketing, design, engineering and business strategy.
6. D-schools have classes that are team taught by professors and outside professionals
7. D-school students are in demand - According to Businessweek...
a. Intel Corp is spending $30K at Arizona State University's InnovationSpace program - bringing B-school, engineering and industrial and visual communication design students together to work on new products for baby boomers.
b. GE Healthcare has classes at Art Center to develop imaging devices for India, Africa and China
c. Kodak Co. is working with Georgia Tech to match industrial designers with managment students for photographic projects
Hmmm...If I were going to start over, perhaps a D-school is the way to go. Or would that make me a jack of all trades and master of none?
Specialize or generalize?
What do you think?
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