Covering the business of education and training

I've lassoed Ted Demopoulos, author of the book upon which the post "66 Successful Bloggers and What The Can Teach You" and he has kindly consented to an interview.

In a series of posts, I will share some questions I asked him and his answers....one at a time. That's how I do it...short and simple.

The first question:

Me: "If you had to mention only one thing you learned that no one ever tells you about blogging and podcasting, what would it be?"

Ted:  I was simply amazed at how creative people are in using blogs and podcasts!

I never would have imagined lots of realtors blogging -- but there are! Makes sense as most people's home is one of their biggest purchases ever. A realtor blogging about the community they service and different areas and their pros and cons would generate a lot of interest, and trust, and business.

I never would have imagined lots of laywers blogging, but if I needed a lawyer and found one blogging who had the right expertise it would be perfect. I'd get to know them through their blog and whether I wanted to consider hiring them before even picking up the phone.

Ted calls it 'creativity.'

I think I would call it the personableness of blogging. Reading blogs is a way to get to know people. Writing blogs is a way for people to get to know you.

And if the blogs are not used for one or both of those purposes, they should be.

What do you think?