Universities are great places to get things started, try something new, appeal to the next generation.
Chollywood is in Britain as "Cinema China" - the biggest Chinese film festival, opening in Edinburgh.
One of China's hottest girls, Maggie Cheung and mainland director, Xie Fei, were invited to give lectures about Chollywood at the University of Edinburgh.
Cinema China is divided into three parts: Chinese Mainland, Hong Kong and Taiwan...just don't tell mainland Chinese that.
Kung fu action movies, musicals and art house movies are the three main genres.
A-List actress Maggie Cheung is the main draw at the festival and the university.
Chollywood is gaining appeal throughout the world thanks to its beautiful starlets.
And Maggie Cheung's shining star can hold its own against the likes of Zhang Ziyi and Gong Li. At least that's what the organizers in Edinburgh are thinking. Or maybe they just couldn't get one of the other stars.
Do you think Chollywood can gain international appeal or does it have an audience everywhere because there are Chinese living everywhere?
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