Covering the business of education and training

CLC was founded in 1981 and is the oldest and largest collegiate licensing agency in the U.S. currently representing nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA.

Forstmann Little & Co's IMG is the world's premier Sports, Entertainment and Media Company, a diversified global business with two major business segments: IMG Sports & Entertainment, and IMG Media.  The company employs more than 2,600 people in 30 countries.

The collegiate merchandise marketplace is a $3 billion industry and CLC assists colleges with:

1. licensing services

2. administration services

3. developing brands

4. managing brands

in that marketplace.

Some of CLC's clients include:

1. Bowl Championship Series (BCS)

2. Rose Bowl

3. Heisman Trophy

4. NCAA (including the Men's and Women’s Final Four, the College World Series, and all NCAA Championships)

Additionally CLC represents such schools as:

1. Texas

2. Notre Dame

3. Florida

4. Michigan

5. Georgia

6. North Carolina

7. Alabama

8. Penn State

9. Arizona

CLC institutions represent more than 75%  of all annual collegiate merchandise retail sales - $2.25 billion plus.

And now IMG gets to run the company.

Is college sports too much business and not enough academics?