« The 100 Best Adoption Friendly Workplaces | Main | 4 Un-Secrets to Blogging Success...1,000,000+ visitors, 2,000,000+ views... »

Jun 2
Coca Cola - Smith College End 50 Year Marriage

Sometimes, I guess, you just have to go your separate ways.

Smith College decided it just couldn't take it anymore. They can't go on loving Coca Cola.

In a statement -  

"As a private college with a public conscience, Smith College takes issues of human rights and environmental sustainability very seriously. Social responsibility is a core value of the college, one we aspire to reflect in our educational mission and in our campus operations. In severing our ties with the Coca-Cola Corporation, Smith joins other institutions and organizations around the world in urging Coca-Cola to take significant steps toward more responsible business practices across all realms of its operations."

And Coca Cola responded by saying, "huh?! Smith, who?"smith.college.jpg

Though on some levels, Smith College's actions might be considered noble. But on another level Coca Cola will not miss the business of this 2600 some student body.

What I want to know, is does Smith College really think it is going to make a difference by SEVERING ties with Coca Cola? Do they expect Coca Cola to say, "Gee, that $10,000 decline in our umpteen billion dollar revenue really hurt."?

Wouldn't it be better to maintain a relationship, keep the dialog open, communicate, talk, teach, discuss, knock on doors, invite a representative, go for a visit, publish a paper,....?

Since when did divorce ever settle anything?  


1 Comments/Trackbacks




Coca Cola put a lot of money and advertising into trying to keep the contract, so it presumably meant something to them.
There were two years of open communication behind this decision. And since all of Smith's asking nicely didn't seem to be changing Coke's business practices beyond upping their PR efforts, joining the growing boycott movement is the most effective response.

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« The 100 Best Adoption Friendly Workplaces | Main | 4 Un-Secrets to Blogging Success...1,000,000+ visitors, 2,000,000+ views... »

Advertise

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Best Education Blog!
I'm a Hall of Famer in the Answers.com writing challenge


Equipment Operator School
Internet Marketing Firm

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



TheBizofKnowledge is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb