According to NRF’s 2007 Consumer Intentions and Actions Survey, conducted by BIGresearch....parents and students, mostly parents, will spend $47.3 billion to send their kids back to school...$956.93 each, up $880.52 from last year.
Clothing and accessories - $7.41 billion
Laptops, digital cameras, iPhones, cell phones - $12.8 billin
Shoes - $2.96 billion
School supplies - $3.14 billion
Textbooks - $15 billion
Most shopping will be done at:
1. college bookstores (57.2%).
2. department stores (41.8%)
3. office supply stores (35.6%)
4. clothing stores (34.3%)
5. electronic stores (20.9%)
6. Online - 33%
Students will be living:
1. at home (49.7%)
2. off campus housing (28.6%)
3. in dormitories (18.7%)
4. somewhere else (1.3%) - fraternity, sorority house
Freshmen will spend the most - $1,193.60
The full report can be found if you click here.
How much will you spend on going back to school this year?
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