In an earlier post - US News America's Best Colleges 2008 - 8 Questions in Need of Answers I listed up 8 questions that were passed around to the business writers of the KnowMoreMedia network.
I'd like to take a stab at the questions one by one. Perhaps readers and visitors will share their answers.
3 - How do, or should, schools utilize their US News college ranking through marketing, PR, and advertising to strengthen their school’s brand?
The US News college rankings just came out this morning.
It didn't take long for this kind of link to
show up in my news reader -
Lawrence University Cited Among Nation's Best in US News' Annual ...
It's just an example...but an indicator of what the rankings are good for. They serve to give schools an opportunity to get their names in the news, in a blog, as a momentary topic at the water cooler...the one in the school's admin offices.
And then what?
Uh...nothing. Back to business as usual.
This blog is not big enough to get a full sampling, but I would like to know if anybody chose to go to one school over another just because they had a better ranking in the US News college rankings.
Has a school lost/gained more money because of their ranking? I don't think so.
There are enough students wanting to go to school and not enough seats for them in college classrooms, such that if a college/university doesn't have a full house, those colleges/universities have worse problems than their position in the rankings.
The rankings aren't going to get a college more students.
What do you think?
.jpg)
Comment Preview