The Scotts have come up with a novel way of teaching young people, or maybe just warning them about the pitfalls of the drink.
Scottish video game players will soon see ads on their virtual billboards discouraging drunk driving.
The Scottish government is paying Microsoft Xbox $20,000 to insert advertisements into:
1. "Need for Speed: Carbon,"
2. "Project Gotham Racing 4" and
3. "NBA Live," among others.
Non-intrusive, subtle, but clear - subliminal more effective?
The Scotts, known for their pubs are also becoming too well-known for the number of road accidents involving the drink thinks the government.
Reaching young people is a start.
Let's hope they don't play their games drunk or we might need to have billboards in the real world warning about that.
Do you think this kind of warning method can be effective?
from
Don’t drive your video game drunk
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