Covering the business of education and training

Jan is able to demystify search engine optimization (SEO), explaining it in plain English for business owners, consultants, marketing managers and web design teams.

Cleveland, OH (PRWEB) October 10, 2006 -- The IPG welcomes Jan Limpach, President of Keyphrase-Marketing.com a Cleveland search engine marketing firm who has been consulting small business on affordable SEO/SEM best practices for over 5 years. Locals always scurry to Jan's web site promotion presentations knowing they will enjoy themselves as well as learn something new they can use. So come along as we explore the mysterious world of "How-To Get Top Rankings" in Google™, Yahoo™, MSN™ and ASK™ as well as other search engines. Is site submission all that's needed? What about keyword research? What keywords are my customers searching? Everyone is always talking about links, how does linking factor in? Are there Do's & Don'ts?



"Jan is able to demystify search engine optimization (SEO), explaining it in plain English for business owners, consultants, marketing managers and web design teams." He has a reputation as an excessively preoccupied professional who goes bleary eyed from looking at source code to find clues about the elusive search engine algorithms. "In fact, he is an obsessive perfectionist when it comes to SEO/SEM, constantly searching specific information on search industry trends and how to translate that data into traffic and onsite conversions. He’s a go-to guy in Cleveland, Ohio for SEO, who consults clients worldwide."

The Independent Practitioners Group (IPG) is an organization of public relations firms and marketing communications professionals who work freelance, usually from their homes to keep overhead low, for clients of all sizes in a variety of industries. Many IPG members have decades of experience, and have been in business for themselves for more than 25 years.

These monthly lunch meetings feature presentations by outside experts or featured member, on timely topics of interest. Feature editorial representatives from area print and broadcast media have also presented. Occasional open discussion meetings serve as forums during which members share information about common problems/concerns they encounter as entrepreneurs and solo practitioners, as well as practical advice to improve their practices.

IPG members have a wide range of experience and expertise in: media relations, public relations, marketing plans and special event planning. Executive speech writers can also be found in the group for writing and editing any aspect of marketing communications or PR.

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