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Fifty percent of advertising is wasted… I just don’t know which 50 percent!

Portland, OR (PRWEB) October 10, 2006 -– Advertising software is helping advertising professionals worldwide jump-start the creative process and measurably improve results. By providing a linear framework for building an ad from start to finish, coupled with a "stream of consciousness" creativity engine, new and innovative software programs help professionals clarify an ad’s direction, perfect its tone, and unmistakably identify differentiators. One solution, eXpertAdvertiser, lets creative directors, copywriters and graphic designers deliver messages that can be seen and heard clearly in an increasingly noisy and crowded landscape. As one prominent Ad Exec famously said: "Fifty percent of advertising is wasted… I just don’t know which 50 percent!" According to expert advertisers, there are ways for creative professionals to waste less time and effort. Programs like eXpertAdvertiser build on methods that have worked for the best of the best. It brings them up to Internet speed.

Advertising has been driving the world’s economy for decades. But the playing field shifts quickly as old techniques become overused. Technological advances provide effective new ways to see the landscape. One thing that never changes is the need for a constant supply of new ideas. Advertising professionals always look for ways to speed the process and gain a competitive edge. Great ads are worth their weight in gold.

Mark Alan Effinger, CEO of ThoughtOffice.com, a leader in bringing high tech innovation to marketing and advertising, says, "Software programs like eXpertAdvertiser are literally changing the way we think – or at least the methods we use to think faster, to manage more input, and organize how it can work for us. Now you can brainstorm with your computer as though you had a complete team of experts in the room with you. Lateral thinking combined with automatic organization of those thoughts is the real breakthrough. Then professionals can collaborate on ideas worldwide with a mouse click. eXpertAdvertiser works with you alone or with people anywhere on the planet who have Internet access."

eXpertAdvertiser Modules are based on the principals of associative thinking that have evolved over decades of use by the best minds in advertising from David Ogilvy to Jerry Della Femina. By asking sets of questions that trigger ideas and systematically drill-down, the user explores the ad concept layer by layer. Then keywords within the questions, and the users answers trigger up to 7,000,000 words, phrases, quotes, lyrics, rhymes and images to quickly expand on the idea and give it weight and relevance. A finished Advertising Session can take a few minutes to a day, and will contain many different but extremely clear directions to work with. Comping ads for clients and creating clear presentations of how the idea came together are the heart of the eXpertAdvertiser process.

ad creation software excels in helping creative professionals streamline the process of finding new or surprising ideas –the fresh advertising messages that make jaded consumers and business to business customers take notice.

"Brainstorming is an accepted part of the creative process in the advertising business. It was first introduced in 1953 by in a book called Applied Imagination by Alex F. Osborn, a top advertising executive of his time", comments Martin Grossman, an award-winning copywriter who has used brainstorming techniques for over two decades. "Mind Mapping, TRIZ and Associative Thinking are all proven methods of getting ideas out of your brain and onto the page." eXpertAdvertiser software combines the best of these processes to kick everything up several notches. The sheer volume of resources this application brings to the desktop (or laptop, if you’re creating on the fly) is astonishing.

It’s like a Jaguar to Henry Ford’s "Tin Lizzy." No comparison.

eXpertAdvertiser has become an important tool in developing and coordinating successful ad campaigns worldwide. It includes questions designed by some of the most successful creative directors, copywriters, and other advertising experts in the field.
Here is a brief list of the elements the eXpertAdvertiser: program:
• Quickstart Advertiser (a jumpstart for new users)
• Questions you need to answer to clarify the general context and purpose of your ad
• How to identify your market, competition, and customer
• Getting to know your product
• Planning your strategy
• Brainstorming your message
• Assembling the elements of your ad
• Evaluating your ad – setting its objectives

For more information, visit eXpertAdvertiser Module or ThoughtOffice.com. The company can be reached by phone at 1-360-609-9272.

About RichContent:
RichContent Corporation is a Washington State firm focused on innovation and creativity solutions for 21st Century firms. The company is founded by a one-time Inc. 500 company executive and nine-time serial entrepreneur. Past development projects include IdeaFisher, QuickyMart eCommerce software and ThoughtOffice, the next generation brainstorming software. The management team and advisors are focused on helping companies innovate faster, better and with real purpose. Call 360-609-9272 or visit ThoughtOffice.comfor more information and to connect with the management, sales and support staff.

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